Partnerships for Breakfast

To achieve our anti-hunger work through passionate advocacy and innovative programs we rely on generous funding from a variety of sources. We’re thrilled to announce that Hunger Is recently awarded funding for our 2017 Let’s Do Breakfast Oregon! campaign.

Perhaps you are one of the countless people in Oregon last year who, while checking out with your groceries at Safeway or Albertsons, was asked if you'd like to “round up” to help with childhood hunger- and said yes! You'll be happy to know that your donation contributed to a recent grant of $125,000 to Partners for a Hunger-Free Oregon to connect more kids in our state to breakfast.

We know that school breakfast reduces child hunger and helps kids succeed in school and life. Currently, only half of the 22 million children in the U.S. who are eligible for free or reduced-cost meals participate in school breakfast. There are two main barriers for kids and families: the stigma and the timing. When schools offer breakfast in the cafeteria before the school day begins, often kids can’t make it to school early enough, and when they do, may feel shame about eating in the cafeteria. Some of the best ways to increase access to school breakfast are for schools to offer “breakfast after the bell,” in the classroom and to become a school that offers all kids meals free of charge (if they qualify for the Community Eligibility Provision).

Hunger Is, a joint charitable program of the Albertsons Companies Foundation (which runs the Safeway Foundation in Oregon), and the Entertainment Industry Foundation (EIF), builds awareness and raises funds to eradicate childhood hunger in America.

Funds raised through Hunger Is directly benefit programs focused on combating childhood hunger and improving health-related outcomes. Qualified organizations like PHFO were invited to respond with approaches to increase access to free school breakfast, to improve the nutritional quality of breakfast programs, and to expand weekend, summer and vacation meal programs. At the recommendation of our partners at the national Food Research and Action Center (FRAC), PHFO was selected for funding by Safeway and Albertson stores within the communities we work.

In 2017, we will continue our work of promoting and raising awareness of school breakfasts by  engaging schools, parents and families, providing technical support for local communities to utilize effective breakfast models and making breakfast cool in school!

The nationwide Hunger Is in-store fundraiser raised more than $18 million and funded 273 programs, thanks to grocery stores and generous shoppers across Oregon and 2,300 stores in 33 states and the District of Columbia. Partners for a Hunger-Free Oregon would like to express our gratitude to the Hunger Is Foundation and to all Oregonians who donated at their Safeway stores. Together, we can ensure that kids eat well and do well in school and life.